Client: Orithyia
Mission: Orithyia is a highly curated and thoughtfully designed active lifestyle brand that inspires women to be the best they can be while feeling supported and beautiful for their own unique voices. Functionality and practicality are woven within the aesthetic of elegance and well-being. She is the individual within the tribe.
Meaning: Orithyia, an Amazon queen in Greek mythology, was a fierce and skillful warrior. Stories of the Amazons tell of the power they gained through collaborating with the gods and inciting fear in the bravest of armies.
Project Scope: Naming, logo design, brand identity, package design, art & photo direction, print & digital collateral, content creation, UI design, film, writing, apparel & accessory design, illustration, custom typography
Solution: Referencing the ancient Olympic laurel wreath and the stories of the Amazons, the logo was created as a symbol of a woman's strength, grace and resilience. The pillars of strength, grace, and resilience guide the brand voice, extending from product to packaging to marketing. The brand voice and message, products, and services serve women as an inspiration and call to action to create well-being in their lives through movement, mindset, community, and nutrition.
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ORITHYIA OMADA
Branding, Art Direction, Web Design, Graphic Design, Photography
Client: Orithyia Omada
Mission: Orithyia Omada is a women’s well-being community and racing team with the purpose of supporting & guiding each member to achieve her unique goals in all aspects of life. We unite with a shared belief - it takes many, and when one of us moves forward, we all do.
Manifesto: We gain wisdom & spirit as a collective - honoring, challenging, and uplifting each other. We grow as individuals - pursuing, nurturing, and reflecting on our shared experiences.
Project Scope: Naming, logo type, art & photo direction, print & digital collateral, content creation, UI design, film, writing, apparel & accessory design, experiential design
Solution: Create an extension of the Orithyia brand to broaden the initiatives to create wholeness within the many facets of women's lives so they may feel supported to create impactful and fulfilling lives for themselves, their families, and the greater community. We reach the community through membership for women, community events, destination races, retreats, a monthly wellness newsletter, dinners & conversations, and networking.
