Client: V.O2
Mission: V.O2 was built from the foundation of a scientifically-validated training methodology. The app offers access to the highest quality, Olympic-style training for runners of all levels — right from any mobile device. Designed to help runners train correctly and more intelligently, VDOT elicits maximum benefit while reducing the required effort. These high-quality workouts promote healthy, responsible, and beneficial sessions while simultaneously preventing overtraining.
Project Scope: Branding and Content Creation
Solution: Branding and content creation to engage a larger audience and educate current subscribers, both athletes and coaches, through Instagram posts, weekly newsletters, tutorials on technology advances and athlete performance highlights within the community.
